When we ran a small business, there were values at its heart

It was owner-run; just the two of us. So the way we worked, who we were, was never written down as such. It was in our hearts. We are pretty sure it was clear to our customers who we were and what was important to us. We worked hard to be consistent, to celebrate others and to stay positive and optimistic. Our business was built on the successes and strengths of others; kindness and generosity were keystones. We only talked about value, not price; slowly, gently, we built a community. We gathered up and shared inspiring stories and we sought to be a pebble in the pond, creating ripples.

These values are now at the heart of The Encouragement Manifesto